Meet the Team

The Factory Training has assembled a staff of performance coaches each with their own individualized coaching style and personality, all geared toward making the time you spend at The Factory Training about making an upgraded version of yourself. Each of our coaches and trainers hold national certifications in training and have all competed at a high-level in athletic competition and have experienced the highs and lows of sport. Become #FactoryMade today!



The Factory

Rhett Elzariff

Head Performance Coach

Rhett Elzarif is a graduate of the Kinesiology, Exercise Science Program at Moorpark College. As a performance coach at The Factory, he oversees our youth private training division, assists with our youth and high school group training, and leads our evaluation division. Elzariff found his love for soccer at the age of four and continued on to play nationally throughout his high school career. His ability to compete at a high level did not stop there. At the age of 15, he competed internationally in the sport of basketball. He currently plays for a development league team that competes with collegiate and semi-professional soccer players in the area under the Royal Puma club.

His passion for performance training and aiding athletes with injury rehabilitation developed over the years throughout his athletic career. Inspiring and motivating people, especially youth, is his gratification in training and he hopes to continue to learn and grow within the field as well as provide mentorship for young athletes.

The Factory

Keith Hodges

Head Performance Coach

Keith Hodges is a graduate of Indiana University’s School of Kinesiology with a degree in Sports Management and a minor in Business. Hodges specializes in Strength and Conditioning, Hypertrophy, Weight loss, and Corrective Exercise. He’s worked with numerous NBA, MMA and Pro Boxing athletes and recently added training high school athletes to his repertoire, because he’s interested in all aspects and levels of training. Hodges has also worked with the Special Olympics, training young athletes in advance of their respective competitions.

An advocate of clean and healthy eating, Hodges believes that eating right and creating an individualized training routine is the best plan for long-term health and wellness. He also believes in utilizing all the fitness tools available and not just one style. For instance, to include all energy systems, one of Hodges work outs may include aspects from cross-fit, interval training, and strength training. This varied approach helps create muscle confusion and provides an avenue to work through plateaus – two great ways to get the most out of your training. In his words, "It’s what helps keep my workouts fun and challenging at the same time."

After moving to California from Indiana, Hodges earned his certifications from the National Academy of Sports Medicine (NASM) as a Certified Personal Trainer, Corrective Exercise Specialist, Weight Loss Specialist, Fitness Nutrition Specialist, Youth Exercise Specialist, Senior Fitness Specialist and Neuromuscular Performance Therapist.